'Nollywood' movie service iROKOtv has
announced that it is partnering with Nokia to launch the Nigerian company's
first mobile app, exclusively on the Windows Phone platform on its Lumia range.
The deal is a way of building
momentum for the struggling Finnish phone giant. Nokia which is a major brand
in Nigeria has done other content deals on its lower-spec Asha range. This
tie-up with the Lagos and London-based Company is designed to build awareness
for its Lumia range.
As for iROKOtv, the deal is about getting access to Nigerian consumers,
although the offer is open to any Lumia owner worldwide. Given that the deal
targets just Lumia phones it won't be on that scale.
Jason Njoku, CEO and Founder of iROKO Partners, said Nokia engineers had
worked with iROKOtv to help them build the app. "Most importantly, they
have helped to optimize it for Nigeria's networks."
Mr. Njoku expected Lumia users in Nigeria, who will get the first three
months access to iROKOtv's premium service free, mainly to access the library
of 5,000 movies over Wi-Fi networks, although "a lot done technically with
this app to make it feasible to use on 3G."
The app will give customers extras including interviews with Nollywood stars
and additional news.
The company started life as a YouTube
channel before launching as a company in its own right in 2010.
While iROKOtv has been successful in targeting the Nigerian ex-pat community
mainly in London and New York, where the company has offices, reaching African
consumers has been harder, Mr. Njoku said.
"2013 is Africa year. We are very focused on finding African solutions.
There are more people using iROKOtv in London than there is in the whole of
Nigeria.
Tuesday, 12 August 2014
iROKOtv to launch Nollywood mobile app on Nokia Lumia
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