Apple on Tuesday rebuilt its iPhone foundation by introducing two new models with Retina HD displays: the iPhone 6 at 4.5 inches, and the iPhone 6 Plus at 5.5 inches. It launched Apple Pay, a new mobile wallet payment system that promises to become the catalyst NFC mobile payment technology needs to become mainstream.
It also introduced a drool-worthy smartwatch -- Apple Watch -- in two sizes, three style collections, and six choices of straps. The Apple Watch will be available in 2015 starting at US$349. Plus, iOS 8 will be available for download starting Sept. 17.
To cap all that off, the mega-band U2 played at the Apple event, and after some on-stage banter with CEO Tim Cook, agreed to release its first new album in years to 500,000 million iTunes customers for free.
Wow.
With the possible exception of free music, any of one of those announcements would have the power to send ripples through the consumer tech world. With all of them coming together in one day, Cook threw down the gauntlet and delivered.
Of course, other smartphone makers already have delivered bigger screens and mobile NFC payment methods. Others already have created smartwatches that work with their phones.
However, Apple now is delivering these core features in a better way and, more importantly, acting as a catalyst to seriously change the way we pay for goods and services, as well as influence how the smartwatch and wearable market can take off.
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