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HOW TO SELL MORE ONLINE
Marketing on the internet isn’t really hard to understand. It’s
perhaps too easy. Internet marketing works a lot like offline marketing. The
major difference is that the costs of marketing and follow up online are much
less.
Big investors try to purchase online success. These recent
start ups are often judged based on how long they can afford to lose money and
still stay in business.
We hear absolutely outstanding success stories from internet
startups, yet few are earning actual profits. In fact, 47% of all high tech
stocks lost money in 2000.
Many dot com businesses have already lost everything and are
out of the picture after spending millions. Dot com businesses that have done
best online are those that were profitability is only a distant hope to many of
those businesses.
A good example of a successful internet business is
GOTO.COM, anybody can bid on keywords or combination of keywords to guarantee a
top position in the search results. They seemed to come out of nowhere with
nothing but a simple strategy “selling keywords placement” a simple is a time
had come.
Almost anyone can afford to test market a product or service
online. Many conventional offline businesses are using the internet to fine
tune their classified ads and marketing letters. It’s much less costly to
market and test online. If a product sells online, chances are it will sell
offline as well.
On the other hand, there is a free mentality online. You can
find free information about almost anything. In fact, the word FREE
is one of the most commonly used search keyword.
I have hardly spent a dime promoting my business online.
Most of the money I have spent in marketing my business has been investments in
marketing courses.
10 WAYS TO MARKET YOUR BUSINESS ONLINE
1.
Choose a product that sells for under $50. If it’s
a business opportunity, do not spend a lot of upfront money. In fact, do not
spend too much money, period. You usually can’t buy success. Your business
should help pay for itself very quickly.
2.
People go to the internet to find information.
Offer them the free information they are looking for. This builds trust and
helps establish your expertise. Everyone is an expert at something.
3.
Open a dialogue with people you can help, and
with those who can help you. The internet can be impersonal. Take advantage of
this by creating relationships.
4.
Use your email. It’s your most valuable
marketing tool. I’m not talking about spam, for it doesn’t work. Communicate
with people to establish and build relationships.
5.
Correspond regularly to your customers and your
prospects. Regular communication builds trust and helps establish your
expertise.
6.
Develop, tell, and retell your own success
story. Facts tell and stories sell. Once you make that first sale, tell your
story to others within your sphere of influence. People will be attracted to
your success and will want to connect to what you do.
7.
Duplicate the success of others, if you want
what they have in your life then do what they do. This is another good reason
to purchase marketing manuals and courses.
8.
Develop some original ideas of your own. Take
chances. You will not always have success, but the more things you try, the
more things will actually work.
9.
Set goals and achieve them.
10.
Plan what you want and you will get what you
plan.
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