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Tuesday, 22 January 2013

TEN THINGS TO KNOW ABOUT SHORT CODES




1. There are two kinds of short codes, shared and dedicated.
Dedicated short code are dedicated for one customer, and are
costly and take a while to set up in the U.S. It can cost from
$15,000 to $30,000 per year and take two months to get it ready.

2. Shared short codes are shared among customers and use
keywords to identify their traffic. The cost of these is pretty small
and you can access these services from companies like “Mozes”
and “TextMarks”. Mozes has been actively signing up bands while
TextMarks has been working on organizations local communities.

3. If you want to obtain a dedicated in the U.S, you have to choose
between vanity or select (hand-picked) and random codes. Its like
picking a license plate. Vanity codes cost around $1,000 per
month just to register and random short codes cost about half of
that.

4. Registration of dedicated short codes is only part of the process if
you want your own code. You will probably want to go to one of
the dozen or so SMS aggregator companies that have
relationships with different carriers like clickatell, or verisign.
Research prices and compare as they are all trying to undercut
each other.

5. The method of obtaining and using short codes is different in
different countries. Don’t assume it’s a global world when it
comes to carriers and use of short codes. Particular the U.S is
some what more difficult than many other countries.

6. It’s also like the open internet, and carriers can shut you down
anytime they want if you do something they don’t like. Often
startup that have created mobile applications using short codes
find out they have been snubbed when the service goes dead over
one carrier or the other. Fun!

7. If you a content provider you can’t have any fun either. According
to the CTIA site you generally have to:’’Agree not to transmit
political marketing (news is acceptable), religious, pornographic,
prostitution/escort, gambling, hate, alcohol or drug related
content.”

8. Carrier control is frustrating for a wireless startup or a third-party
application provider but sometimes a modicum of control makes
a better experience for the customer (only sometimes). It is good
for the carrier stall application that can mess up systems or wreck
havoc on end users.

9. If you text HELP or STOP to a short code, the service should
respond. this implemented to help user end or learn more about
the short code service, and is useful for managing and finding
these services.

10. Here is a website that pulls together a lot of registered short
Codes www.usshortcodeswhois.com

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