1. There
are two kinds of short codes, shared and dedicated.
Dedicated short code are dedicated for one customer, and
are
costly and take a while to set up in the U.S. It can cost
from
$15,000 to $30,000 per year and take two months to get it
ready.
2. Shared
short codes are shared among customers and use
keywords to identify their traffic. The cost of these is
pretty small
and you can access these services from companies like
“Mozes”
and “TextMarks”. Mozes has been actively signing up bands
while
TextMarks has been working on organizations local
communities.
3. If
you want to obtain a dedicated in the U.S, you have to choose
between vanity or select (hand-picked) and random codes.
Its like
picking a license plate. Vanity codes cost around $1,000
per
month just to register and random short codes cost about
half of
that.
4. Registration
of dedicated short codes is only part of the process if
you want your own code. You will probably want to go to
one of
the dozen or so SMS aggregator companies that have
relationships with different carriers like clickatell, or verisign.
Research prices and compare as they are all trying to
undercut
each other.
5. The
method of obtaining and using short codes is different in
different countries. Don’t assume it’s a global world when
it
comes to carriers and use of short codes. Particular the
U.S is
some what more difficult than many other countries.
6. It’s
also like the open internet, and carriers can shut you down
anytime they want if you do something they don’t like.
Often
startup that have created mobile applications using short
codes
find out they have been snubbed when the service goes dead
over
one carrier or the other. Fun!
7. If
you a content provider you can’t have any fun either. According
to the CTIA site you generally have to:’’Agree not to
transmit
political marketing (news is acceptable), religious,
pornographic,
prostitution/escort, gambling, hate, alcohol or drug
related
content.”
8. Carrier
control is frustrating for a wireless startup or a third-party
application provider but sometimes a modicum of control
makes
a better experience for the customer (only sometimes). It
is good
for the carrier stall application that can mess up systems
or wreck
havoc on end users.
9. If
you text HELP or STOP to a short code, the service should
respond. this implemented to help user end or learn more
about
the short code service, and is useful for managing and
finding
these services.
10. Here
is a website that pulls together a lot of registered short
Codes www.usshortcodeswhois.com
0 comments:
Post a Comment